Институт музыкальных инициативМосква+7 (967) 051–87–65
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@imi_liveИнститут музыкальных инициатив

About

The Institute of Music Initiatives (IMI) is an independent nonprofit organization which develops the music industry within the Russian-speaking cultural space.

Our audience contains both professionals and amateurs in the music industry. The IMI creates an infrastructure available for most of the scene’s participants.
Our initiatives
Media
IMI.Journal
Media about music industry. We write about local market organization, music promotion in Russia and abroad, legal, creative and technical aspects of music production.
IMI social networks
Follow us on Telegram, VKontakte, YouTube and on other platforms to never miss on updates in the music industry!
Online services
We publish relevant events, sources and job opportunities daily. IMI also updates the music industry specialist base where you can find professionals in any sphere from promotion to music production and songwriting.
Education
Guide “Mental Health of Musicians”
This manual explains the methods to identify a mental disorder, and where you could get qualified help. We created this manual together with experienced psychotherapists who previously worked with artists. The printed version of our book is available for free.
Guide “Music promotion on VK”
This manual was created in collaboration with VK Music. It contains tips on maintaining a public page, using advertising services and communicating with subscribers.
Webinars
Educational videos for musicians and members of the music industry. Promoters, musicians, managers, psychologists, lawyers, producers and other experts share their experience and knowledge.
Publishing
“How Music Works” by David Byrne
The Russian edition of the one of the most important books about the music industry, written by the ex-leader of Talking Heads. The book print-run is 4000 copies and it was published in partnership with “Alpina non-fiction”.
“Don’t Be Shy”
An oral history of the post-Soviet pop music hits over the past 30 years. Performers, composers, songwriters, producers and music video directors talk about their creative process. The originator and the editor of this project is Alexander Gorbachev.
Events
IMI.Scene
A unique format of regional music industry development. IMI.Scene consists of a music conference, workshops, documentary screenings and independent local groups showcases. After the showcases, invited experts offered several artists the chance to perform at large Moscow and regional festivals.
IMI.Scene in Samara
292 guests, 64 acts showcased, experts selected 5 groups to perform on the festivals.
IMI.Scene in Kazan
391 guests, 49 acts showcased, experts selected 3 groups to perform on the festivals.
IMI.Scene in Saratov
287 guests, 115 acts showcased, experts selected 3 groups to perform on the festivals.
“IMI.Conferences 2021”
During “IMI Conference 2021” musicians, promoters, label representatives and other experts in the music industry shared their experience and knowledge with the audience. We firmly believe that all genres whether it’s pop, rap, jazz, academic, electronic or guitar music are interconnected and it’s important to hear and support each other.
Videos from “IMI.Conferences 2021”
Special Projects
“Bad Influence”
A podcast on narratives and implications of post-Soviet pop music. The podcast hosts are IMI advisor Alexander Gorbachev and music journalist Andrey Kling.
IMI.Residence
A two-week program for musicians who will get an opportunity to receive knowledge from experienced mentors, improve self-confidence and find collaboration.

Supervisors: Anton Maskeliade, Sasha Vinogradova, Mitya Burmistrov.
Experts: Oleg Nesterov, VItya BTSKH Isaev, Sergey Mudrik, Hadn Dadn.

The “IMI.Residence” compilation was covered by Afisha, Meduza, The Village, Knife. The compilation was showcased in Apple Music, Yandex.Music and BOOM. More than 120 000 streams. Videos and EPs by Introvera and Cosmodelica (bands from the IMI.Residence) got more than 60 000 views and streams. The project participants performed on the “IMI.New Music” stage on the Picnic “Afisha” festival.
Stage “IMI.New Music”
We made a tool for independent groups to promote their music — a stage on the Picnic Afisha 2019 festival. Promising young musicians got the chance to take the next step in their careers and perform at one of the largest festivals of Russia. Both graduates of the IMI.Residence and 6 selected groups performed on stage.
“Without Leaving Home”
The project was created during the quarantine to support groups who had their concerts cancelled. We offered the musicians the opportunity to make a track in their bedroom studios or send us an unreleased song. Each artist received a grant from IMI to create the track. Streaming profits were also transferred to the project participants.
Team
Victoria Podgornaya
Victoria Podgornaya
Accountant
Yan Duchev
Yan Duchev
Designer
Zoya Khantaeva
Zoya Khantaeva
Editor
Contacts

Please contact us at hi@i-m-i.ru or call +7 (967) 051–87–65