About

Media about music industry. We write about local market organization, music promotion in Russia and abroad, legal, creative and technical aspects of music production.

Follow us on Telegram, VKontakte, YouTube and on other platforms to never miss on updates in the music industry!

We publish relevant events, sources and job opportunities daily. IMI also updates the music industry specialist base where you can find professionals in any sphere from promotion to music production and songwriting.

Advice for aspiring musicians on how to prepare for a concert, record and promote your music and communicate with labels and distributors. The extended and updated print edition of the manual is on sale.

This manual explains the methods to identify a mental disorder, and where you could get qualified help. We created this manual together with experienced psychotherapists who previously worked with artists. The printed version of our book is available for free.

This manual was created in collaboration with VK Music. It contains tips on maintaining a public page, using advertising services and communicating with subscribers.

Educational videos for musicians and members of the music industry. Promoters, musicians, managers, psychologists, lawyers, producers and other experts share their experience and knowledge.

A two-day workshop on music promotion. The mentors of this course are music industry experts who have worked with independent artists, festivals and brands.

Paid course which provides students with basic knowledge about remote promotion of a music project and copyright.

Paid course with 8 lectures which provides listeners with basic knowledge on setting up concerts, music project management, media and social networks promotion, and copyright.

Research 2020 is a collection of twelve essays which present new views and perspectives on post-Soviet pop music.

The second part of the IMI research on pop music. The authors of this book analyze various aspects of post-Soviet sound and shape its sonic patterns.

Third part of “New Critics” includes articles in which authors explore Russian music scene, that has emerged in places other than the country’s largest cities.

The first Russian-language edition of the book by singer and multi-instrumentalist Ari Herstand. It is an exhaustive guide for anyone who wants to become a professional musician.

The Russian edition of the one of the most important books about the music industry, written by the ex-leader of Talking Heads. The book print-run is 4000 copies and it was published in partnership with “Alpina non-fiction”.

An oral history of the post-Soviet pop music hits over the past 30 years. Performers, composers, songwriters, producers and music video directors talk about their creative process. The originator and the editor of this project is Alexander Gorbachev.

A collaborative project by IMI and Alpina Publisher. The author explores how we perceive music and how sound affects the human brain”.

A unique format of regional music industry development. IMI.Scene consists of a music conference, workshops, documentary screenings and independent local groups showcases. After the showcases, invited experts offered several artists the chance to perform at large Moscow and regional festivals.

292 guests, 64 acts showcased, experts selected 5 groups to perform on the festivals.

391 guests, 49 acts showcased, experts selected 3 groups to perform on the festivals.

287 guests, 115 acts showcased, experts selected 3 groups to perform on the festivals.

580 guests, 121 acts showcased.

A conference and a showcase of local music bands. Among the participants are such experts as producer Sergey Mudrik, Little Big manager Denis Glazin and local event-producer Angelina Stipidi.

During “IMI Conference 2021” musicians, promoters, label representatives and other experts in the music industry shared their experience and knowledge with the audience. We firmly believe that all genres whether it’s pop, rap, jazz, academic, electronic or guitar music are interconnected and it’s important to hear and support each other.
Videos from “IMI.Conferences 2021”

The online conference included  three streams packed with interviews, discussions and public talks. Among the participants are Ivan Dorn, Karina Istomina, Denis Kukoyaka, Loqiemean and other music industry experts.

A podcast on narratives and implications of post-Soviet pop music. The podcast hosts are IMI advisor Alexander Gorbachev and music journalist Andrey Kling.

A two-week program for musicians who will get an opportunity to receive knowledge from experienced mentors, improve self-confidence and find collaboration.

Supervisors: Anton Maskeliade, Sasha Vinogradova, Mitya Burmistrov.
Experts: Oleg Nesterov, VItya BTSKH Isaev, Sergey Mudrik, Hadn Dadn.

The “IMI.Residence” compilation was covered by Afisha, Meduza, The Village, Knife. The compilation was showcased in Apple Music, Yandex.Music and BOOM. More than 120 000 streams. Videos and EPs by Introvera and Cosmodelica (bands from the IMI.Residence) got more than 60 000 views and streams. The project participants performed on the “IMI.New Music” stage on the Picnic “Afisha” festival.

We made a tool for independent groups to promote their music — a stage on the Picnic Afisha 2019 festival. Promising young musicians got the chance to take the next step in their careers and perform at one of the largest festivals of Russia. Both graduates of the IMI.Residence and 6 selected groups performed on stage.

The project was created during the quarantine to support groups who had their concerts cancelled. We offered the musicians the opportunity to make a track in their bedroom studios or send us an unreleased song. Each artist received a grant from IMI to create the track. Streaming profits were also transferred to the project participants.