About

In-depth research of the music industry.

Research 2020: “New Critics. Contexts and Meanings of Russian Pop Music” is a collection of twelve essays which present new views and perspectives on post-Soviet pop music.

Research 2021: “Sound Images of Post-Soviet Pop Music” will be released Summer 2021.

Media about music industry. We write about local market organization, music promotion in Russia and abroad, legal, creative and technical aspects of music production.

An educational program for the participants of the music industry. Promoters, musicians, artists managers, psychologists, lawyers, producers and other experts share their knowledge and experience.

An educational initiative which aims to provide basic knowledge about how the industry functions. Priority topics include concert arrangements, PR- and SMM-campaigns, copyright, distribution and music monetization.

Guide “I am a musician. What should I do?”
Online and print editions. First steps guide in the music industry.

David Byrne “How Music Works”
The Russian edition of the one of the most important books about the music industry, written by the ex-leader of Talking Heads. The book print-run is 4000 copies and it was published in partnership with “Alpina non-fiction”.

Online course “I am a musician. What should I do without concerts?”
Paid course which provides students with basic knowledge about remote promotion of a music project and copyright.

Intensive “I am a musician. What should I do?”
Paid course with 8 lectures which provides listeners with basic knowledge on setting up concerts, music project management, media and social networks promotion, and copyright.

A unique format of regional music industry development. IMI.Scene consists of a music conference, workshops, documentary screenings and independent local groups showcases. After the showcases, invited experts offered several artists the chance to perform at large Moscow and regional festivals.

IMI.Scene in Samara: 292 guests, 64 acts showcased, experts selected 5 groups to perform on the festivals.

IMI.Scene in Kazan: 391 guests, 49 acts showcased, experts selected 3 groups to perform on the festivals.

A two-week program for musicians who will get an opportunity to receive knowledge from experienced mentors, improve self-confidence and find collaboration.

Supervisors: Anton Maskeliade, Sasha Vinogradova, Mitya Burmistrov
Experts: Oleg Nesterov, VItya BTSKH Isaev, Sergey Mudrik, Hadn Dadn

The “IMI.Residence” compilation was covered by Afisha, Meduza, The Village, Knife. The compilation was showcased in Apple Music, Yandex.Music and BOOM. More than 120 000 streams. Videos and EPs by Introvera and Cosmodelica (bands from the IMI.Residence) got more than 60 000 views and streams. The project participants performed on the “IMI.New Music” stage on the Picnic “Afisha” festival.

We made a tool for independent groups to promote their music — a stage on the Picnic Afisha 2019 festival. Promising young musicians got the chance to take the next step in their careers and perform at one of the largest festivals of Russia. Both graduates of the IMI.Residence and 6 selected groups performed on stage.

The project was created during the quarantine to support groups who had their concerts cancelled. We offered the musicians the opportunity to make a track in their bedroom studios or send us an unreleased song. Each artist received a grant from IMI to create the track. Streaming profits were also transferred to the project participants.