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How does audience reaction affect the reach of posts

The social network analyzes the audience's reaction to publications in the form of likes, reposts (a function of reposts to private messages has recently been added), as well as comments. 

First of all, these reactions are essential for the musicians themselves. Having analyzed them, you will better understand which publications are interesting to your audience and which are irrelevant. Also, the analysis of likes and reposts is vital for fine-tuning targeted advertising. Reactions to the set ad will help you understand whether it works or not. 

What is more, there is a so-called "smart newsline". It's no secret that along with open metrics, there are also invisible ones. For example, a social network draws attention that the user scrolled the newsline, but stopped at some post and read it, or fifteen of your friends have liked a post, so that it can be recommended to you, too. If the people with the same interests and age group have liked the post, this will also affect the recommendations. Having analyzed many factors, the smart newsline shows users specific posts.