Music promotion on VK

This joint project of IMI and VK Music is dedicated to the promotion and monetization of music on VKontakte. Our manual will help you to keep an artist’s profile, interact with subscribers, manage advertising, and analyze statistics.

This joint project of IMI and VK Music is dedicated to the promotion and monetization of music on VKontakte.

07 December 2021

Contents

Chapter 1

Chapter 1. How can VK be useful for musicians?

What is VK?2 min

Why do musicians need to keep a public page in VK?2 min

How VK Donut works? What bonuses can the users who are paying a performer receive?2 min

How to sell merch through the community2 min

Ticket sales via a public page 2 min

Other useful VK widgets for musicians2 min

General recommendations for maintaining a public page1 min

How does audience reaction affect the reach of posts2 min

Why it is always better to attach audio recordings to posts1 min

How the VK video player works2 min

How to engage subscribers to your community4 min

Moderation of a concert meeting3 min

Chapter 2

Chapter 2. Music distribution and monetization

Features of VK’s work with licensed music2 min

Who VK cooperates with 1 min

How music is monetized in VK1 min

VK marketing opportunities for musicians3 min

How to get to the showcase and editorial playlists1 min

How to get into curated playlists and how VK selects curators 2 min

Why do artists need VK Studio?4 min

Why it is better not to use «shady» promotion schemes2 min

Chapter 3

Chapter 3. Targeted advertising in VK

What is the VK advertising account?2 min

Test budget and what it is needed for3 min

Useful links1 min

Meet The Institute of Music Initiatives!

IMI is an independent nonprofit organisation which aims to develop the Russian music industry, help both aspiring musicians and professionals alike and highlight global music trends.

Worked on Instruction