How to sell merch through the community

You can also sell your merch on VK. It is worth mentioning right away that foreign artists need to think in advance about the method of production and delivery of goods. The most convenient way is to produce merch directly in Russia and work with local delivery services. This way will be easier for the artist and their management to set up logistics, and listeners will be able to save on additional delivery. 

There is a Sections item in the control menu of your public page. There, you can configure how your audio, video, photo albums and discussions will be displayed and activate the Merch Selling setting. You need to enter the Products subsection, activate it, and then set more specific settings if needed. 

You can also customize the merchandise's display: it can be both the main block and the side menu. Since people usually come to the artist's public page to listen to music, we recommend leaving the main block for audio recordings and putting either a video or merch in the secondary one. 

When the user clicks on your product, a merch card with a description and customer reviews will open. If a person is interested, they can click on the Contact the Seller button and order.