VK marketing opportunities for musicians

Since VK is an ecosystem with a full-fledged music platform, many tools will be helpful for musicians and allow them to increase the audience of listeners and fans, which will positively impact listening.

Stories are a format of short videos that are placed above the news feed.

• The story author can add background music and the desired track fragment.
• Users can add a track to their audio recordings or share it with their friends.
• There is a separate music showcase with its own chart based on published stories.

Clips are another way to promote music. The Clips also have a separate music showcase with its own chart, calculated based on the publication of videos in the Clips section with specific music. In this case, a performer benefits as their music is only one click away. Users listen to the music in the Clip and can immediately add it to their saved tracks or share it with friends. 

To use these two tools, you need to go through adding your music to the Clip Catalogue/Stories. For details, we recommend contacting your label or distributor. 

Calls are an excellent tool for direct-to-fan marketing: a marketing model for working with an audience through social networks or other platforms, allowing you to create and maintain a cohesive team of fans through involvement and building close relationships with your fan club directly and without intermediaries. For example, such engaging factors may be special conditions of access to the preview of a future release or an invitation to the fan club members to the premiere (so, for example, did the Måneskin).Calls allow you to build effective communication with fans:

• Arrange contests and call the winners;
• Share the experience of a release recording with other musicians invited to the call;
• Turn the call into a live stream so that all subscribers of the community can see it.

Live streams are a way to interact with the audience in real-time.

• A regular mobile device is enough for streaming, but you can also use professional equipment. Arrange concerts, show how you record music, answer fans' questions from the broadcast chat;
• You can share the stream with your friends, post it in other communities and embed it on your website;
• At the end of the stream, a video with its recording will appear.

Targeted advertising to listeners is another opportunity to tell a wide audience about your music. You will find more about the features of the VK advertising cabinet in the next chapter. 

Banners. The musician's release may appear on the banner, which gives an increase in auditions and recognition. The music editors decide to support the release with a banner.