Test budget and what it is needed for

The budget is an essential component of the promo campaign. 

The advertising cabinet charges funds for various actions, such as ad impressions or link clicks. You set a daily limit, which the cabinet will spend evenly per day, trying to fulfil the maximum for a given goal. At first, it is better to use test budgets unless you are sure of the effectiveness of the ad. For example, you doubt that you have written a sufficiently attractive text, or you do not know which payment system — for impressions or for transitions — to choose. 

The testing budget is a small amount of money (about 500-1,000 rubles per ad) that you are ready to spend at the first stage of the promo to understand which ad (or the whole ad campaign) shows the best results. You can create several similar ads by setting a small money limit for each and setting each for a different audience, for example:

1. to the listeners of your music; 
2. to the listeners of similar artists; 
3. to the subscribers of genre music communities; 
4. to an interested audience, automatically selected by the cabinet. 

When the test budget is gone through, you will be able to evaluate the effectiveness of each ad and decide which one would be appropriate to invest a more significant budget. The evaluation of effectiveness depends on the pre-set goal. As for attracting subscribers to the community, check which of the ads was the most resulting. If the goal was to introduce users to the release, compare the rating of ads and their CTR (click-through ratio). The higher it is, the more effective the ad is considered to be. 

It is better not to invest large sums in the first ad without testing its effectiveness. You can compare target audiences and images, texts, and even payment systems. Analyze what instruments give the greatest response, produce the maximum result, and divide the budget between the most effective ads.

Please, remember that to replenish the internal balance on VK services, you need either a bank account opened in Russia or a VK Pay account.