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Moderation of a concert meeting

In most cases, the promotion of a concert on VK begins with creating an event page. After the organizer fills it with the necessary content (an avatar, a cover, a description, some links and posts), you can start the inviting process — invite members of the organizer community to the event using the Invite Group Members function. It is crucial to choose only target users, those who are potentially interested in the event. These are people from the city of the future concert or the nearby towns. 

It sounds ridiculous, but often performers or their managers forget about announcing concerts on their official pages. First of all, these posts mention the event — there should be at least several of them. It is vital to remind the audience about the concert a couple of days before the event. 

Also, remember that there is a Musicians section in the settings of the event page where you can add all the performers participating in the event. When a musician confirms a performance, users who often listen to their tracks receive notifications in a "bell" section about an upcoming concert in their city. 

Musicians often ask whether it is effective to repost information from a concert meeting to the artist's community and vice versa. We recommend creating unique content everywhere. This is due not to the social network's algorithms but to human psychology: the user is always interested in something new. If a person sees duplicate posts and reposts in the newsline, they do not notice it. That is why it is always desirable to have different content in the meeting and the posts in the musician's community. Remember that the meeting has its separate functionality: you can invite friends there and send the meeting info in private messages. In addition, if you add a link to a meeting in a post promoted with targeted advertising, a snippet with the I'll Go button will be displayed. By clicking on it, the user can join the meeting.